Making what’s good – even better

Nurtured during time spent in isolation, Autumn / Winter 22 was born out of a deep reflection on why we choose to make the clothes we make, and how to make them in a more sustainable manner. 
Purposefully well-crafted pieces have been made with sustainably produced fabrics chosen for their luxurious feel – making what’s good, even better!  There is a focus on details with considered placement of logos, interesting cutlines, and in-house created prints. Directional denim, laser prints, and fabric combinations elevate wardrobe staples into statement pieces.

The Blanche girl works hard and plays hard, so the collection includes confident soft suiting and statement pieces in a warm, modern color palette. All the styles mix easily, and can be dressed up or down to create an elevated capsule wardrobe. 

This season we introduce Q-NOVA – a more sustainable nylon fiber obtained from regenerated raw materials without the use of chemical materials. It also meets industry traceability requirements. Certified recycled nylon, Fairtrade organic cotton, and Seawool made of disused oyster shells and post-consumer PET bottles continue our commitment to sustainability.

Blanche strives to use the most sustainable materials from farm to factory, and invests in new fabric innovations to ensure we’re reducing our impact on the planet. We are committed to doing better everyday. Starting this season we will share the material breakdown of our collections. 


80% of our AW22 styles
are made of more responsible

37% certified styles.

*25% are Fairtrade or Nordic Swan Ecolabel certified.
* Rest 11% are certified yarns. 



We hope you will follow along as we get future-ready.




Jennifer F. Gestsdóttir